Groovely AI is operated by SLHDDS LTD ("we", "us", "our"), a company incorporated in England & Wales (Company No: 16961592), with its registered address at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. SLHDDS LTD is the data controller for your personal data under UK and EU GDPR.
This Privacy Policy explains how we collect, use, store, and delete information when you use the Groovely AI mobile application.
Groovely AI is intended for users aged 18 and over.
We do not sell, rent, or trade any personal data to third parties.
Last Updated: 24 February 2026
We collect only the images that you upload to the app. These images may contain facial imagery, such as selfies or portraits, which you choose to upload for the purpose of AI video generation.
We do not extract facial geometry, biometric identifiers, or faceprints from your images. Image collection is entirely user-initiated — we only receive images when you explicitly upload them within the app.
We do not require account registration. We do not collect names, email addresses, phone numbers, or profile data within the app.
We do not collect analytics data, advertising identifiers, tracking data, or usage profiling information.
Uploaded images, including those containing facial imagery, are used solely to:
To generate videos, your uploaded images are sent to a third-party AI video generation provider: Fal.ai. This provider processes your images transiently for the sole purpose of generating the requested video and does not retain your images after generation is complete.
Images are not used for:
Neither we nor our third-party providers perform facial recognition, facial geometry extraction, biometric analysis, or face mapping on your uploaded images.
Under UK and EU GDPR, we rely on the following legal bases to process your personal data:
This section specifically addresses how we handle images containing facial data, as required by applicable platform guidelines.
Images are stored securely on servers hosted by Amazon Web Services (AWS US-East, United States).
Images are retained until the earlier of:
After this period, images are permanently deleted.
We do not maintain image backups once deleted. System logs do not store image content.
As SLHDDS LTD is incorporated in England & Wales and images are stored in the United States (AWS US-East), your data is transferred internationally.
We rely on appropriate safeguards under UK GDPR, including standard contractual safeguards provided by AWS, to protect personal data transferred outside the United Kingdom.
We use the following third-party service providers to operate our service. Your data is shared with these providers only as described below and for no other purpose:
Subscriptions and in-app purchases are processed exclusively by:
We do not process or store payment card information.
RevenueCat is used solely to manage subscription status and entitlement verification. No image data is shared with RevenueCat.
You may delete your uploaded images at any time within the app.
If you cancel your subscription, your stored images are automatically deleted.
If you require assistance, you may contact: support@groovely.ai
If you are located in the United Kingdom or the European Economic Area, you have the following rights under applicable data protection law:
To exercise any of these rights, please contact us at support@groovely.ai.
As the app does not require accounts, identification may be required to verify ownership of data before processing requests.
You also have the right to lodge a complaint with your local supervisory authority:
We implement reasonable technical and organisational measures to protect uploaded images against unauthorised access, alteration, or loss. However, no system can be guaranteed to be completely secure.
Groovely AI is intended for users aged 18 and over. We do not knowingly collect data from individuals under 18.
The Groovely AI mobile application does not use cookies, advertising identifiers, or tracking technologies.
Our website (groovely.ai) does not use cookies, analytics services, or third-party tracking scripts.
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:
We do not sell personal information. We do not use or share personal information for cross-context behavioural advertising.
To exercise your rights, contact us at support@groovely.ai.
In the event of a merger, acquisition, reorganisation, or sale of all or a portion of our assets, your personal data may be transferred to the successor entity. We will notify you of any such change and ensure the successor is bound by commitments consistent with this Privacy Policy.
This Privacy Policy is governed by and construed in accordance with the laws of England & Wales. Any disputes arising under or in connection with this policy shall be subject to the exclusive jurisdiction of the courts of England & Wales, without prejudice to your rights under applicable local data protection law.
For any privacy-related questions, data requests, or to exercise your rights under this policy, please contact us:
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last Updated" date above.